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Mailbox providers who use this real-time blacklist received an error message when asked whether a mail server was on the blacklist and sometimes considered this behavior a hit. As a result, all emails from this mail server were rated as spam and their delivery was possibly rejected by the mailbox provider. These are just two prominent examples from the time in which the white paper accompanying the article was written that were reported in the press.
In fact, small-scale mishaps like these occur almost daily and result in legitimate emails not being delivered. Or even worse, email addresses are deactivated as supposed hard bounces. If you consider how much effort a sender puts into obtaining it becomes clear that considerable value is being lost here! In the case of mass advertising emails, a certain amount of attrition may still be acceptable because “the quantity counts”.
But things look different with transactional emails such Chinese Singapore Phone Number List as order confirmations or reminders. If email delivery fails, you may then have to send it by letter, which increases costs enormously. Equally unacceptable are undelivered emails for newsletters that the recipient pays for and which cost between €5 (daily newspapers) and over €100 (stock exchange services) per month. For this reason, we have put together a white paper that presents you with the 12 most important packages of measures that you should take.
You can also find out how to approach the individual measures and what influence they have on your delivery in the white paper. White paper email delivery Free white paper: Help, my mailing list is shrinking! 12 steps for successful email delivery Are you already taking care of bounce management, soft bounce scoring, list unsubscribe headers or feedback loops? Do you know what the abbreviations SPF, DKIM, DMARC and BIMI mean and why this is important for the delivery of your emails? Our current white paper explains all of this in detail.
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