Well with that in mind and embracing

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And then I think there’s going to be a little bit of, you know, retaliation against something which is new as well. And sometimes, when something’s unfamiliar and untested, and it’s still fresh, you can almost go back and rely on some of those traditional methods. So I think we’re seeing a little bit of both with the agencies. I’m more interested in kind of discussing a little bit more of those ones, which have been embracing some of these technologies already and are starting to get better results for their clients, augment their processes.

[00:07:24] Pete Housley: Interesting.  the AI tools, James, in our first  Denmark WhatsApp Number Data episode, we had your team develop a whole campaign using only the AI tools, and that was a ridiculous notion, but they pulled it off quite elegantly in the campaign that we ran, actually got some decent results [00:07:40] James Thomson: Elephantly or elegantly? [00:07:42] Pete Housley: Well, it was. We did create a trampoline for elephants and that was the task.

So a little bit of both then. But they briefly mentioned some of the tools they used, whether it be Midjourney or DALL-E. And so I just kind of wondered, can you explain to our listening audience what exactly these tools are capable of doing and maybe some of the use cases? Just demystify that for us a little bit. [00:08:07] James Thomson: Yeah, so Dall-E and Mid Journey are the two which are used quite commonly.